search-optimizationThe question of how potential site visitors are going to find your website once you, or your design team (wink, wink), are done setting it upup their web-pages; is an important one. Many site owners mistakenly believe that, just because content exists on their website,  it will easily be found when using a search-engine (like Google, Yahoo, Bing, etc). But here are a few important things to consider right from the start.

Add text to your website, most of the software that scans for website content can only read text. This means that any content that you have embedded in images flash files or even videos is not actually able to be found by the software. So the first thing you want to make sure of is that any of the key content you have has proper descriptions.

This doesn’t mean that you cannot create a picture-album site, flash game site or a site filled with videos, you can still place pictures, videos and flash items on your site. But make sure that you write content for each of these non-text items to describe them. This can be done using the “alt” text for each image or video. If you don’t know what this is, images are put into a web page using HTML code like:

img src="/name-of-image.jpg" alt="Picture of web-development tools"

In the example above we described an image as a picture of web-development tools. This is something you would replace and use your own descriptions. Search engines cannot actually “see” your picture, but they are able to read the “alt” text and include that in their index for your web-site.

So in essence you want to make sure that search engines are “spoon fed” the information you wish them to read and thereby you may reap the benefits of a more search-engine friendly web-site.

Next you want to make sure that your Title Tags are appropriate, most search-engines give higher priority to words appearing in the HTML tag. Again this is part of the HTML coding and will not necessarily be the title of your web-site itself but whatever has been designated with that code.  It is a common mistake to just put the name of the web-site in the title tag on every page. It may be more efficient and beneficial to instead put the site name only on the title tag of their home page, and place other important titles on the other pages.

Another important point to remember is to validate the HTML code in use, this simply means that you check your HTML code for error. We are not talking about spelling mistakes we are referring to the HTML code itself that will allow web-browsers to format your page to your specifications. Many web-developer tools do this for you but not all will. To avoid having just part of your web-page considered when doing being searched for online you should run it through an HTML and CSS validator.

There are many other things to consider when looking for search optimization like:

  • Eliminating duplicate content or apparently duplicate content, this happens most frequently in blogs.
  • Remove Hidden text or coding that may interfere with what you wish to be show.
  • Use of proper hyperlinks, there are links that when emedded may not work properly.

If you have any additional questions, please don't hesitate to contact us.